IOT is Transforming Content Marketing Enormously – Here’s How!

By March 6, 2019

In its technological context, IOT is purely about the integration of digital and mechanical devices to transfer data without human interference. It expands over everything that can carry data through networks, be it living or non-living. The expanse of IOT is unlimited with endless possibilities. Every level of network or device added to IOT increases its complexity.

However, here, all you need to know is its ability to transfer data through devices. Bringing into focus content marketing, let’s understand its contextual interlinking with IOT. It has been years since the news of connected devices becoming a reality of marketplace spread. Only now has it taken shape materially.

Well, interconnected devices are no more a fantasy of the virtual world. They are in the hands of people who use them to look for information on the internet. More specifically, commanding one device to operate another and getting results. It is undoubtedly a form of IOT people have started using in their daily lives, thus, bringing it into the mainstream.

The growing penetration of IOT

Internet of Things has already permeated markets across the globe. It has also affected how marketing used to be carried out. One expert prediction stated back in 2016 that of all the marketing strategies, content will be the most affected. It is because IOT will impact what course the distribution of products will take.

It was also predicted to be affecting how consumers search for products and how they make a final decision. The reality today doesn’t seem to be far from these predictions. Also, quite clearly, it raises a need for high-quality content writing company. Let’s check out the effects in detail.

How IOT has transformed content marketing:

  • A rearrangement in consumer search behaviour

The way consumers used to search for knowledge, information and products have seen a drastic shift recently. It all started with the introduction of Google Assistant and Siri for smartphones. Today, with the increasing number of voice assistants replacing conventional searches, users prefer speaking out a query to type.

A remarkable prediction says that by the year 2020, as much as 50% of total searches will be voice-based, courtesy the increasing proliferation of connected products. How is it all affecting content marketing then?

Let’s check the facts! Before voice search came into the picture, businesses were creating and distributing content as per existing SEO rules based on text searches. However, voice searches are entirely different from text-based searches, and the new set of queries that have emerged are more natural and conversational. Thus, search engines like Google have also changed their ranking criteria, affecting businesses in the course.

As a result, the content needs to be modified as per the new approach. Who would do it better than a company providing professional content writing services? As an ultimate conclusion, it can only be said that the introduction of voice Search Optimization has brought SEO transformation, which is a form of IOT.

  • Emerging opportunities for content utilisation

Content utilisation has been more nuanced lately than thought of earlier. While a user is expected to consume one type of content at a time, the reality is coming out to be a lot more different. Emerging technological options have brought in a completely different dynamism to the fore.

New consumer behaviours are emerging which hold a great potential to revamp the existing consumption patterns. It also calls for a change in how the content marketing industry reached out to the users until now. With the penetration of IOT, opportunities for content consumption have grown through interconnected devices, windows that multitask and many more. This seamless integration is only expected to grow in the future.

  • Targeting customers as per contextual relevance is becoming essential

With more connected devices and increased scrolling options, users are coming in touch with ever-increasing feeds. As a result, it has reduced the user’s tolerance for irrelevant content.

Businesses, thus, increasingly need to offer them content that carries more and more contextual relevance. It means companies need to provide the right content at the right time and in the right place to be valued by users. The right contextual relevance can again be established only by the best content writing companies in India.

In all of it, the Internet of Things is the catalyst bringing about these changes with its ever-expanding reach. No wonder, brands have already started changing their SEO game to adapt to the changing customer requirements.