A Short & Quick Guide on App Designing Costs


The app design plays a very crucial role in making the web and mobile applications appealing to the end-users. Why? Because the content and design seem to go hand-in-hand. That means if your design is tragic then the users will not even pay attention to the content. It all comes back to the famous saying, ‘ the first impression matters the most.’

Similarly, if the app design of your mobile application does not portray the characteristics of a good app design then eventually, your customers will lose interest from the app. To achieve that appealing innovative app design may cost a little bit more than usual, but it’s worth the money spent on it.

Process of Designing an App

You have the power to increase your app’s ROI (Return on Investment) rate and users by transforming the design of your mobile application. This is because the better the app design, the greater will be the user engagement thus there will be an exponential rise in the app retention rate as well.

The entire process of app design can be divided into segmented like motion design, user experience design, interaction design, user interface design and many more. Now, let’s take a deeper look at the process of mobile app designing by going through the steps involved in the procedure:

Do Your Research

The R&D is the very first step in the process of designing an app. During the research phase, you will get to learn about your app’s objectives, the target user base, and the vision of the business. By deeply analyzing the target audience of your app and collecting information about the preferences and expectations of the app.

The research stage is one that helps businesses in identifying the going trends in their respective industries or fields of work. The main aim of the research is to curate an app design that is tailored according to the target audience’s preferences and requirements.


The process of wireframing the app design can be referred to a systematic placement of various design elements and features that are supposed to resemble the final product. With the help of wireframes, the designer is able to display the design hierarchy which simplifies the layout plan easy to implement.

Many people tend to confuse the terms prototyping and wireframing which in reality are quite different from one another. The wireframes are basically the skeletons of the app that will be built in the near future. The information collected from the research stage is utilized to create wireframes for the mobile app.

UI Designing

The next important stage is the mobile app UI (User Interface) design stage where the user interface of the application is created to explain the working of the mobile app. The key objective set by the UI designers is to maintain a stable visual communication in the app. UI is created around the requirements of technical needs and concepts while including screens, delivery pages, color schemes, overall appearance, branding etc.

Apart from the above-mentioned steps, there are also other mobile app design processes that are optional to be carried out by the app designers. Some of these app design processes are animations, graphics, icons, interactions etc. the cost of all these additional design processes can also be estimated separately.

Differences in UI design: Android vs iOS

In iOS, the app designing is highly standardized as there are strict guidelines set by Apple that are mandatory to be followed. Also, the iOS devices are limited in number so there aren’t a lot of variations required in the app design. In short, the app designing in iOS is considered to be very simple and easy in comparison to the Android app designing.

Unlike iOS, designing android mobile applications is more complex and difficult to implement. As there is a wide range of versions of Android’s operating system, there are numerous Android devices as well. The entire OS of Android is fragmented into various companies and their different customized features. This makes the app designing process for Android designers a tough task to comprehend.

Factors Affecting the App Design Costs

When it comes to answering the question of calculating app designing cost, only two main factors are considered, which are:

Cost of Design an App vary from one Location to another

Different countries have different app design charges, for example, the app designers in India charge from $20 to $25 per hour while app designers from western countries like the United States of America charge $100/ hour on average.

In comparison to the app designers in the USA, the UK-based mobile application designers charge from $60 to $130 which makes them comparatively inexpensive.  

Variation in Cost of Designing an App due to Project Complexity

Another factor on which the cost of designing an app depends is the project’s complexity. The level of complexity of app designs can be divided into three categories: low complexity, average complexity, and high complexity.

Instead of going for freelance mobile app designers, it is always better to take professional help like hiring a well-known mobile app design and development company. This is due to the fact that the cost of the freelancer app designers can depend on extra factors like design quality, different approaches, designing processes etc.


The bottom line here is that the mobile app design is an integral part related directly to the success of your app. Even small mistakes like the use of low-quality images, unstable screen alignment, unattractive logo design etc. may contribute to bad user traffic on the app.   

So, invest adequately in your app design by hiring a professional and experienced UX designer to make your mobile app attractive and efficient at the same time.


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