Varien Inc. launched the first version of Magento on March 31, 2008. In these 10 years, Magento has undergone several innovations and has emerged as #1 commerce platform in the world. This platform handles more than $100 billion in gross merchandise volume, every year. The world’s biggest manufacturers, retailers, and brands across B2B and B2C industries count on Magento.
Magento has helped several industry verticals in delivering an amazing digital experience to their customers. Here we have discussed how Magento has disrupted some of the major industries. Read on!
Magento for Fashion & Lifestyle
As a fashion company, you will certainly prefer to choose such a platform for your online store that offers you easy product management options, responsive designs, user and guest check-in options, multi-currency and multi-country support. Well, Magento Commerce fulfills all your expectations!
1.Create Remarkable Mobile Experiences
Magento provides custom themes and responsive designs that let you create an unparalleled shopping experience for customers. No matter which device your customers use, they can shop anytime, anywhere.
2. Add a Touch of Personalization to Your Offerings
Based on purchase history, demographics, online behavior and location of customers, you can segment them and deliver personalized content and offers. Magento enables you to insert videos and images, create look-books, and create custom landing pages.
3. Managing the Merchandising is Easy
Magento offers drag-and-drop functionality and an intuitive user interface to categorize your products. You can also preview the content and boost sales through cross-sell and up-sell recommendations.
Magento for Food & Beverage
21% growth has been projected by the Business Insider in online food and beverage sales in the next five years. Magento has all features to help food and beverage companies leverage this growth opportunity.
1.Engaging Shopping Experience
Various social media integration options, mobile-responsive designs, and built-in themes help connect with customers across the tablet, smartphone, and desktop.
2.Easy Integration to Your Business System
The flexible framework and efficient web APIs make it easy to integrate Magento to multiple business systems and databases, including CMS, CRM, OMS, POS, PIM, and ERP.
3.More Personalized Customer Services
With Magento, you can personalize your services and segment your customers on the basis of occasion, preparation, pairings, flavor profiles, and other preferences.
4.Smart Delivery of Orders
Magento allows food and beverage companies to manage their inventory, logistics, and order across multiple partners and systems, thus speeding the delivery timing.
Magento for Healthcare Industry
One of the challenges that pharmaceutical companies, drug stores, and medical equipment companies encounter is – complying with the regulatory standards. Magento has some powerful features that have transformed the healthcare industry dramatically and have helped overcome challenges.
1.Easy Management of Merchandising as per Regulations
Magento allows healthcare companies to blend their commerce, content, and brand as well as integrate social media channels, customer reviews, videos, etc. This platform also lets you align your product marketing and promotions in compliance with the local regulatory rules.
Magento offers great flexibility and scalability that enables healthcare companies to meet the changing requirements of their growing business. Moreover, it enables healthcare professionals to monitor and manage the nutritional regimens and requirements of patients.
3.Different Pricing Models
Magento can be integrated with multiple third-party distributor systems that allow medical equipment sellers to offer individual pricing models differentiated by institutional contract agreements, geographic location, and other factors.
Magento for Automotive
The automotive industry has witnessed a disruptive growth over a few decades. However, changes in shopping preferences of customers, a number of product varieties, and diversified B2C and B2B clientele have posed a challenge for the automotive companies. Here Magento 2 comes to the rescue as it offers a right blend of CMS, tools, and integration solution.
1.Amazing Built-In Features
Magento 2.0 comes with several useful built-in features such as intuitive user experience, performance optimization, responsive design, multi-language support, etc., that help you deliver a delightful shopping experience to your customers.
2.Easy Integration with Third-Party Tools
Product management is no sweat with Magento 2 as this platform can be easily integrated with third-party tools such as ERP, AIS, AutoData, VPC, etc. It enables customers to quickly access the latest, comprehensive and organized information about vehicles and their parts.
3.Easily Syncs with Backend Data Management System
Magento 2 lets you integrate your online store with your backend data management system to help you track the details of inventory, spare parts, shipping methods, product price, delivery status, etc.
4.Flexible and Powerful CMS
Additional plug-ins in Magento make it easy for automotive companies to handle content. The efficient CMS and multilingual features of this platform are instrumental in increasing your reach to a wider audience. Moreover, you can integrate your Magento-based online store to the third-party CMS.
As more and more industries are shifting their focus towards digital transformation, Magento holds a promising future. If you are also planning to get a Magento-based online store designed from scratch or migrating from Magento 1 to Magento 2, hire an experienced Magento development agency that will help you achieve desired outcomes for your business.