Keyword Research- The Compass of SEO

By July 18, 2019
keyword research

Keyword research is the process of discovering words and phrases that organic traffickers’ use in search engines with the ultimate goal of perfecting and improving the content around those words and phrases.

The keyword research process involves choosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.

Research Important for SEO?

Keyword research impacts every other SEO task that researchers perform, including finding content topics, on-page SEO, target audience, and promotion.

Keywords are like a  magnetic compass for your SEO campaigns in guiding the directions to move. They tell people where to go and whether not to go for specific results.

Keywords research help you figure out the strength, weakness, opportunities, competitors, and desires of your target market. That’s because keywords research gives tremendous insight into what potential customers searching for… and the exact words and phrases that they use. This is done keeping in mind that customers are the King of markets, whether offline or online.

Keyword research is just market research for the 21st century.

What is Keyword Research?

Keyword research is the process by which people research popular search terms on search engines. People type into search engines like Google and include them following a strategy in the content so that the content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

The keyword research process involves choosing a topic for the content that is focused on a set of targeted keywords that we want our content to rank for.

Keywords determine the motto of the company and its brand image the company is known for. Using the right keywords, the content marketing team understands what content should market. Keyword research is the blueprint for online marketing efforts, driving every decision we make.

Keyword Research Strategies:

Keyword research strategies are different for different businesses and differ from small business to big enterprises — but we’re going to take a look at all types of best practices that can improve your ability to find the right keywords for your audience at the right time.

The buyer’s Journey defines the keyword  journey:

Identifying your buyer’s interest and your buyer’s buying trend and habits to purchase is a good business initiative. It can help you decide which keywords you should target for pieces of content you plan for. The sales team will have an easy time deciding how to approach a  potential customer if they can identify the buyer’s Journey of purchasing products and services.

Each buyer has their unique Journey, so finding out what their  intent and goals are, can yield many different keyword ranges for our use. That is why it is essential to create a concept map of the content. The content map plots your buyer personas and your buyer’s journey stages on a map and will show the buyer’s journey stages one may need to write additional content for.

Generally, keyword research takes place in the early stages of campaigns and at times, lays down a foundation for future projects, attacks, or content. SEO company in Atlanta helps potential business and enterprise owners to research on keywords that can give a significant boost to their business.

 The buyer’s Journey is remarkable for many teams in the organization, not just for the marketing team.

Keyword research may seem to be horrifying, but SEO company in Atlanta do this job of optimizing content for the people, and this hard work in the form of this research lays down the foundation for the rest of our content strategy. All our customers aren’t the same. We should create the right content for the right audience and reach them at the right time.