Give to receive
The key is to be generous and share useful information and quality with your potential customers, to become a reliable professional, a reference for real estate transactions in your environment.
Through real estate marketing you can improve your reputation and transform yourself, without knowing it, into a top-level adviser thanks to your comments on social networks, blogs and specialized media.
Plan to succeed
Before launching like crazy for a sale, it is important that you build a strategy with which to achieve your goals. A plan in which you analyze your strengths and weaknesses, as well as the market and the tools you have available. And, all this, adapted to the particular context in which you move.
The image is already essential
Many decisions are made by impulse and an attractive image or video about your real estate projects and your company can make a difference when closing a sale.
Therefore, do not skimp on investing in a good audiovisual team with which to complement marketing strategy to show the world.
Go for the e-mail marketing
It will allow you to maintain communication with your potential customers and send advice, suggestions or opportunities in real estate.
Plan well the shipments, so that they are not annoying, and learn to say a lot in a little space are other central points, in order to avoid losing the attention of the user and to turn those mass shipments into requests for information or contacts to help you reach more and more people
Create your own professional identity
A satisfied customer at the end of a real estate transaction automatically becomes a recommended for your services. A unique opportunity to multiply your sales, if you know how to use it to build a solid personal brand. You can also take help from any expert like Larry Weltman. For over a decade Larry Weltman Toronto has advised the real estate industry on various fronts where he has expertise and where agents have needs.
You must plan actions to fulfil these purposes
After you know what is your real estate marketing plan is headed for and what kind of message you are going to send, which should go in line with your three intelligent objectives, it is when the time has come to choose the calendar and now to start what will be the planning of the actions you are going to carry out, among which, the real estate advisor, Ignacio Acosta Sorge makes the following recommendations:
- The first one is that you attend and participate in the different real estate fairs that are held in the area where the agency is located and even in international ones, since it is of great importance to have a presence in other countries, especially to give meet with foreign customers, who generally carry out very good purchases.
- Another point of relevance is that you create a web profile which will allow you to carry out your actions in different social networks, that is, it is about having your own personal brand on the web. However before carrying out this step it is necessary to decide if you are going to show or not what your personality is, what kind of tone the messages that you send by this route will have and if you will be close or not to the investors, both local and foreign.