Why guest posting is important?

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Authority

Prove your authority by showing your skill in an area.  After a site publishes your guest blog post, the site knows you as someone they trust to share information. By writing about the area you specify in, you build your credibility and readers will see you as the “go-to” person for information.   Preferably, when readers need the services you provide in the upcoming, they will remember you!

Branding

Build your brand by guest blogging on websites to increase your contact.  Find popular websites or sites that are pertinent to your business and request to add a guest article or blog post. After your guest blog post is available, new visitors will be bare to your business. This gets your name out to new spectators and helps you brand your brand. No matter what site you guest blog for, putting your knowledge in writing serves as promotional for you and your business.

Google Authorship

By guest blogging, you can reach Google Authorship, hire Google to know who you are! If you are using Google+, you just add the blog post to the “donor to” section in your bio. This helps you attain Google Writing, allowing a picture to appear next to your name in search results for each post you write. 

Improve Your Writing Skills

Guest blogging is a great way to put your ideas in writing.  When a site publishes your blog post, you begin to build a collection of articles.  You may even get comments that inspire new ideas for things to write about or facilities to provide.

New Leads

Visitors that read your blog post can turn into new clues for your business.  When you guest blog you are interacting with new potential leads.  The visitors that are visible to your guest blog post might be impressed with your knowledge and reach out to you for more information about your services. 

Even if they don’t reach out to you now, they have made a positive connotation between you and the services you provide. If you are not looking for clues, guest blogging can also help you build relations and a new contact in the business you work in.

Website Traffic

An important feature of guest blogging is the increase in traffic to your website. When you write a guest blog post, be sure to ask for a link to your website in conversation. This link will send quality traffic to your website after someone reads your blog post. An increase in website traffic means more people are coming to your website to study about your services.

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