Whenever we move towards a product the thing before taste and internal facts of the product what attracts is its outer view. Smoking is the symbolical representation of the class of people mostly. In the old days, it seemed that smoking was mostly adopted due to the mental health problems like due to depression or some kind of stress. But now the way of marketing and branding has changed this myth because now smoking is mostly adopted to show yourself cool and classy. Smoking in now days is just become the hobby of the adults and slowly attacking the phase of teenage as well. people who smoke usually get attracted towards the packaging of the brand. The packaging is portable advertising that has long served in the world of smoke packs.
In ancient times, when there was no source of advertising that is television, social media, radio, in short, we can say as to when there was no broadcast and social media exists in this world, only the way to make your products recognized among the public was the techniques used for the packaging. If a class is discussed, then the elite class used to buy that cigarette which have an elegant look and from which their expensiveness is showed. Think about the fact that your brand has reasonable prices that can easily in the access of people and also its packaging gives a remarkable look and shows give expensive look to your cigarette brand. In the fast-paced industry of business, you need to be distinctive and active from every point of view.
Advantageous steps helpful in achieving fruitful results:
Marketing totally based on the product’s quality. The quality of the product never speaks itself that it is good and can be the best choice of the customers. In fact, the thing that attracts and define your product is the technique of your packaging. some of the tobacco companies and brands think that packaging has no role in advertising and popularity of their cigarette brand that is totally opposite to the estimated result. The estimated result evaluated by the researchers is that smoking is mostly adopted due to the aesthetic packaging of the cigarette brand. The youngsters are also getting attracted to smoking. Smoking has now become a hobby for youngsters. The thing which usually effects the people is that the use of that product from a specific class.
If we talk about the elite class, they usually select the brand that is popular and have an elegant look. The elegance and exclusivity lie in the selection of elite class. This means they mostly choose the products that are unique and different from the other one. Most of the people of the elite class mostly have a theory that their class is specific and their selection of brands should also be unique. This not only satisfies them psychologically but also make them distinctive from the other people. The estimated result of research about the mentality of the elite class is that they use to choose things that give exclusive look and also are good in quality. This is an old myth that the things that are expensive only that are best in quality in fact they are overall best but in reality this is not that much true.
The famous brands of cigarettes are: Marlboro, Camel, Pall Mall, Lucky Strike, Newport, Benson and Hedges, Kool, Winston, Dunhill, L&M, Davidoff, Viceroy and many other brands. According to most of the people, Marlboro is the most selected and chosen brand for smoking. For the people who use Marlboro for smoking, according to them, Marlboro is not a cigarette in fact it is their lifestyle. It is almost available in every store. The reason for that much popularity is the Cigarette Boxes which that company uses for the marketing and containing the cigarettes. The packaging is not only for the protection and containing the internal products but also for the marketing as well.
The middle and low-class people don’t think about the brand of cigarettes. For them the only thing that matter is that they should have a cigarette in their hand mostly this happens to the chain smokers. The blindfold smokers only ignore the brand of cigarettes otherwise who really concern about their status and image mostly consider the quality and brand of cigarettes. The color combination chooses for the packaging also has a hidden message also the warning messages also use as the weapon for effective marketing.
Praise the consumers:
Another important thing is to praise your brand’s consumers. The shops that use to order the products of your brand, order only when they are convinced and attracted towards your brand and its storyline. Before the other public that is your consumers, attract and convince the buyers that will buy your product and then introduce among the public. The marts and malls that are popular for shop and buying of products should target first because the form that places consumers are used to buying the products and believes that the products of this place will always be good in quality. You need to attract the sellers before the buyers because the sellers will place your products in their shelves and then the next step that will prove fruitful is the packaging technique that you will use for your tobacco packaging.
A lot of brands introduced every year but not all get that worth which a quality vise and packaging vise perfect product achieves. Your product can be the first choice of the customers of your marketing and branding is exceptional. You only need a creative and innovative mind to make your product a well-known brand. The other thing which is essential that your product should be introduced in that audience, that you want to target. Niche marketing can be the reason for the failure of the brand’s recognition. Creativity in marketing and packaging can priorities your brand among consumers.