6 Approaches to Market A Business Startup With A Limited Budget

By June 5, 2019
business startup

Marketing a business is one of the most crucial aspects of running a business to accomplish a suitable position in the digital world while offering value services and products to the customers which they cannot find anywhere else.

In order to achieve that it is essential that you have a solid business marketing plan which can help you to make a mark on the audience. However, where marketing is important, it can’t be ignored that it can sometimes get expensive, especially for a business just taking off. So here are some low budget marketing ideas which you can use for optimum growth of your business.

Get social on social media

Social media can be a suitable marketing platform for businesses as it allows entrepreneurs to connect with their potential audience while providing them an opportunity to know their needs and requirements. Many popular sites such as Facebook, Instagram, Twitter, and more are places where businesses can easily communicate with the customers and increase their conversions and sales.

The social media platforms are cost-effective and don’t charge to make an account. You can share content, news, and provide updates on events effectively with the audience.

Expand your network

Being a business startup, it is possible that you lack the capital required for marketing. A better, as well as an effective way of marketing, is being recommended by another business who is not your competition but one that compliments your own.

Word of mouth can be highly influential when it comes to marketing. You can seek partners with an exceptional customer base and add commission or a reward program for your customers that refer to your business.

Use various advertising channels

The traditional way of marketing can be expensive for a business startup. Conversely, digital marketing provides businesses an opportunity to reach out to a greater and more targeted audience in a more inexpensive way. Some of the most used marketing methods include Pay per click marketing (PPC), search engine marketing (SEM), and more. It is easy to measure your business progress in time and you have a chance to better your marketing plan before it can perish your business to dust.

Gorilla marketing


This is where you can use your originality, creativity, and imagination in a place of revenue. It is a better way to compete with big names in the market. For example, if you have a general store, you can start marketing with a simple chalk art or organize flash mobs to garner crowds and spread awareness.

Contests and giveaways


Who doesn’t love presents? Giveaways are one of the best ways to get the attention of the crowd, gain their goodwill, and connect with them. The gifts don’t have to be expensive; they can be something as simple as a pen with your logo on it.

You can also use the help of influencers where they recommend your products and services to their audience in return of the commission. You can also join Facebook groups where you can ask people for honest reviews for your products, offering them an offering them free services or products.

Use Wikipedia as a marketing platform

As shocking as it may sound, Wikipedia today is used as a marketing platform by many businesses and renowned companies. Besides the fact it is an encyclopedia, it makes an impression on the customers, which can add trust in your products and services. Other than that, Wikipedia has a prime real estate on the search engines which boosts the online visibility of the company and increases the ranks on the search engines. Businesses approach writing agencies offering Wikipedia writers to hire so they can benefit their business with a well-composed and researched Wikipedia page.


For any business—big or small—having a marketing plan is a must to be successful. So if you don’t have a marketing plan yet, it is high time that you take advantage of some of the most cost-effective platforms and marketing tactics to get the word out to the crowd.