As it is known, every business needs marketing – to grow, to sustain, to be remembered among the patrons, and also to get new ones. But with the rapid time and evolution, even marketing changed entirely, as digital platforms bloomed into the scene. And when digital media and platforms are considered, Instagram is one of the biggest social media and platform in the entire world. And to utilize such huge traffic, Digital Marketing agencies in India has a few tricks to get the marketing game even stronger for any brand or person. Let’s check on the rules to follow on Instagram to grow in digital marketing.
A Concrete Bio With A Good Profile Picture
A good, crisp bio and a crisper profile picture, these two are the very first thing which will build the impression of the brand or person, to the Instagram audience. As the whole traffic scroll almost a few miles over this platform, your brand or profile’s picture will speak for itself and make the first impression, followed by a good descriptive bio. A bio should be giving an overview or the products or person in a very few words, considering how busy people are always. The digital media marketing agencies will have only a few seconds time to fetch attention.
Showcase The Authenticity
In the era of internet, there are no fools in the Instagram traffic. So it is the utmost responsibility of the digital marketing agencies in India to showcase the authenticity of the product. And in case of a celebrity or artist also, they need to put only authentic and genuine posts and pictures. If there is no authenticity, the followers will be gone in no time, as the people are a lot smarter to find out what is what.
Use The Instagram Story Feature
This is one of the amazing features by Instagram. Stories stay for 24 hours span, but it fetches a huge traffic towards it. As it is quick, easily seen at the top portion of the App, and appealing, the viewers tend to open the stories and check thoroughly. Instagram stories are a very good way of marketing. Also use the poll options to engage more followers, as viewers always like these stuff.
Social Influencers Are Most Beneficial
Digital celebrities have their own huge fan following over the vast social platforms. And Instagram is no exception. So the digital celebrities, as well as movie stars along with other celebrities influence people with a brand. And the followers of the person believes him, and eventually starts believing your product too. Digital Marketing agency in India use these social media Influencers quite well to expand the brands. And also it will be transparent enough, as it will be shown as a paid promotion with the brand’s name. This is probably the most successful marketing trend in recent times.
Use The Hashtags Well
Hashtags play a crucial role to engage traffic in your page. As there are a lot of people who search things with the hashtags, if you write the correct combination of hashtags in your post’s description, it can be a jackpot. Also with proper hashtags, you can even feature your brand on Instagram’s featured section. Digital Marketing agency in India use the hashtags very efficiently to engage traffic in the pages and profiles. A good combination of hashtags can always keep your post viral, without any paid promotion.
Post Videos, They Are More Engaging
From recent statistics, it is proven that people get engaged by watching videos more than the pictures. So videos act as a promotional tool very efficiently. People tend to watch a small video if it begins nice, and that can bring out the best level marketing of any brand. Video teasers, trailers, short clips are extremely appealing to the traffic on Instagram, and they can gear up the marketing of any given product or brand in no time.
Consistency And Giveaways
If a page is not much active on Instagram then automatically the algorithm of the page falls flat face. And also the followers will also forget the brand in no time, as the number of other similar brands are too damn high. So consistency in posts is the only way to survive and rise in the game of social media marketing. Also, the giveaways of product always keep the followers engaged, and eventually by the tagging games, the followers of the page increases. So giveaways are also a very strong tool to grow on Instagram.
Digital Marketing agency in India follows all the rules quite well, that is why India is growing in the social media platforms so rapidly. As the whole young traffic is available on Instagram, this one of the prime platforms to showcase your brand or profile and grow consistently.