Your PR is your image in the eyes of your customers and thus it should be great and awesome to read.
These are some points to keep in mind while writing a great online PR for your company:
- MAKE A GREAT HEADING FOR YOUR PR: –
The most important thing is to make a catchy and great heading for your press release. The heading is what will separate you from the crowd and the heading is what will make you stand out.
Only with a great heading will visitors take notice and then they will read the PR.
The heading should be catchy and give a gist of what’s to come in the PR. In a way it also helps you reach your target audience.
- DON’T BEAT AROUND THE BUSH: –
You should not beat about the bush and get straight to the point. This is important because no one has the time to go through a long and lengthy PR and thus only if you start talking about the business will they be interested.
You should start your online PR from the word go and avoid sharing useless information to get more eyeballs and make a success out of your PR.
- STATISTICS ARE IMPORTANT: –
Include stats and numbers. As numbers always speak louder than words. When you submit press release then you should always include numbers and stats as that is factual information and no one will doubt it.
Also putting in numbers will improve the credibility of your PR and more and more visitors will consider you an authority in your industry and business area.
- DOUBLE CHECK YOUR GRAMMAR: –
Of course you don’t want silly mistakes and grammatical errors to spoil your flawless PR. And thus it is a good idea to do a spell check and a grammar check before you submit press release.
There are many free tools available online and also software is also available to check your grammar and rectify mistakes.
Also you should proof read the entire PR before you send it to the medium of your choice as this way you can be sure that there are no mistakes in it.
- INCLUDE QUOTATIONS AND POSITIVE FEEDBACK: –
It is a very good idea to include relevant quotations from imminent personalities and also write about the feedback of your former clients. This will lend you credibility and you will be held in high regard and thus you become the champion in your industry leaving all the other competitors behind
- ALWAYS HAVE THE CONTACT INFO THERE: –
Whenever you submit press release then you should take care that your contact info including your website, physical address and contact numbers are included in it. This way customers will find it easier to contact you directly and this will help improve sales and ultimately lead to profit.
- DON’T GO BEYOND 2 PAGES: –
Always KISS-KEEP IT SHORT AND SIMPLE. Nobody wants to read an exaggerated or a very long PR. People just don’t have the time or the attention span to do it and thus always keep it short and simple.
The PR should be crisp and precise with a catchy heading and should also include facts and figures to make it great and amazing.
Don’t try to tell a story. Instead speak about your USP’s and what value you can offer and definitely your PR will be a grand success.
- LINKS ARE ALWAYS WELCOME: –
You can also put backlinks to your website in your PR and this will increase the number of visitors to your site and make your site popular and an instant success.