An Effective Guideline for Using Video Animation as a Marketing Tool

By December 11, 2018
Video Animation as a Marketing Tool

Video animation is relatively a new marketing technique. Since, the outcomes that many small and big companies are having with video animation are outstanding, it is becoming a new marketing trend. There are several types of video animation and this allow business to have expended options. They can choose any of the type from the vast list according to the suitability of their business and marketing platform that they choose. This makes video animation an effective marketing tool for almost all kind of businesses including healthcare, engineering, NGOs, entertainment industry, education, and so on.

There are many ways in which businesses can avail the benefits of video animations. Also, a good many 3d animation services are available online so that businesses can easily reach out to them. However, when you are creating a video animation for marketing purpose, you need to know well what are the elements and procedures that the video creation revolves around. As a business owner or a marketer, you must understand a general outline of the procedure of video animation and how each aspect affects the ultimate outcome, leading to have an impact on your marketing. You must be able to judge a good quality video animation from a bad quality video. This will help you have an idea about how each aspect of your business video should go about.

This article is here to provide the readers with an outline of the creation of animated videos. If you are a new animator who is trying to learn how to excel the video animation skills, this article can be a help for you as well. Read along to know about each step of the process in detail.

Captivating Storyline

Marketing, nowadays, has a new definition where businesses sell the content to the audience in exchange of their time. The audience’s time is used for passing useful information about the product and building strong bond with the audience. To convince audience for spending their time on your content, your content must be appealing and filled with factual details about your brand. This is where the stories appear in the scene. You need stories for making the boring information about your brand interesting.

So, for creating good animation videos, they must have a strong storyline.  The information should be displayed in an orderly manner in the video and the concepts should be reflected through the story themes efficiently. Good storylines keep the audience engaged and deliver the messages with clarity.  Also, the storyline should surround the audience. Do a good research on your target audience before picking out a storyline. It is recommended to present an animation that provides the audience with a solution for an existing problem preferably through your product.

Story Board Procedure

The next step in the process is Story Board. In this phase, the designer start working on the scenes of the story and draw sketches for each scene. Every action that the characters will perform, has to be sketched. The characters are designed according to the requirement of the business message and the brand values are demonstrated through them. This stage can play a very crucial part in targeting a certain demographic. Businesses can also choose to keep the characters neutral in order to make the animation effective for general or international public.


Now, the next step in the process is illustration where every story board is turned into digital sketching. In the digital format, the characters become more vivid and have a more finalized appearance. There are different software options for converting story boards into digital format. The designer here need to choose appropriate software in order to create suitable digital illustrations. Illustrations also need good command over animation designing tools and this is why you should choose a professional designer or a good agency for this job. Going for a bad design agency can impact the quality of your animation video.


The last step of the process is where all the illustrations are gathered and converted into moving scene to form the video. The designer here needs to put backgrounds to each scene. Each illustration is a frame and when these frames are played consequently, they create an illusion of movement. At this point, the designer will not only gather all the illustration frames, but also set time for each frame to make the actions appear realistic. Once the frames are arranged properly, the video is ready to be launched.

This is the entire procedure of video animation. Hope it will be a help in clarifying the main concepts of video animation in your mind and assist you professionally.