Advancements in online shopping technology have made it easier than ever for us to buy our favorite products with the click of a button. It should come as no surprise then that consumers are becoming increasingly impatient. Even something as simple as your checkout process can result in lost sales.
When a customer has come to the conclusion that your product is worth their money, they should have as little time and reason as possible to reconsider that decision. So, the fewer boxes they need to check and forms they need to fill, the more likely you’ll be to make a sale. Read on to learn more about how you can streamline your checkout process.
Make it Easy From the Start
Fraud is a serious concern for e-commerce stores, as the last thing you want is for a customer to buy something only to file a claim for a refund. As a result, it’s necessary to capture certain details about the customer, but some may not be willing to provide them.
A good solution would be to make use of an identity verification service. This allows you to reduce the amount of details that need to be captured during sign-up. You can use a platform such as Cognito which uses an API to pull in your customer data. With this, you’ll still be able to gradually collect important customer information that wasn’t initially provided at a later stage.
Simplify Your Forms
Once you’ve cut down on the amount of information you ask from your customer, it’s time to simplify the forms they use to enter that information. This can be done by implementing predictive entry, placing your labels where customers can clearly see them, and using live form validation to tell customers where they’ve made errors before trying to continue.
Offer More Payment Options
Not everyone is willing to provide their credit card information. Not everyone has a PayPal or Skrill account, and some customers may prefer to pay with cryptocurrency. Therefore, you should offer as many payment options as possible, focusing specifically on credit card alternatives.
Otherwise customers will have to rummage through their wallets to find their credit card information. This gives them more time to reconsider their decision, which is naturally the last thing we want. Consider using plugins that are designed to make incorporating alternative payment methods easier.
Clear the Checkout Page
Your checkout page should only show elements that are relevant to the checkout process. This means it shouldn’t have a header, footer, navigation menu or sidebars. Removing bandwidth-consuming elements will also make your checkout page load faster, which makes a noticeable difference.
In the same light, you could probably fit the entire checkout process onto one or two pages instead of four or five. This also applies to the payment process. Forcing customers to navigate across a third-party payment processor is more time wasted.
These simple but effective optimizations will go a long way in reducing cart abandonment. Even if it initially only pushes a few dozen more people to complete the checkout process, it’s more money in your pocket for little investment.