How to market your new e-commerce site
E-commerce is the most booming business in most markets of the world. With the advent of technology in the everyday life of humans, we’ve become more dependent on technology. That also certainly reflects in how we shop. E-commerce or mobile commerce is the shopping trends of the future. If you have dived into the competition, you’ve done it at the right time. But, if you are still thinking about how to start an e-commerce business, here’s the best way to do it with little to no investment. However, if you already have a site, let’s write down the best tips to market a new e-commerce site in 2019.
SEO is a must:
Like e-commerce is the future of shopping, SEO is the future of marketing, especially digital marketing. Although search engine optimization is important for all types of websites, it is just more crucial for a shopping website. The place in Google’s search results is very limited without optimizing your pages for best queries and having proper on-page, off-page and content marketing efforts, ranking on the top of results is impossible. Therefore, it is very crucial that you hire an SEO firm that can skyrocket your website in Google’s organic results.
Social Media Marketing:
Another booming platform to boost brand awareness and sales is social media. A platform like Facebook and Instagram are booming with targeted customers. Plus, brand awareness campaigns on social media sites do the best part of promoting a word about your brand. The more it is known by people, the more trust and sales you can generate. Take an example of Naqad.pk, an online store in Pakistan that plays greatly with social media marketing. Also, social media has an impact on people’s choice to make a purchase with any store.
Another great way to increase the reach of your products is to have them reviewed by industry experts. There are tens of thousands of bloggers who review certain niche products. You can outreach bloggers in your niche and have products reviewed. You can offer a free sample for the review. If they review positive about the product, all of the audience that has watched or read the review will know about your brand, product, some may buy as well.
Content marketing via blogging:
Content marketing is the best and most efficient way to reach the target audience in today’s world. People often have questions about the product, which they often search on Google, you can effectively answer their question via blog posts on the site, or by creating videos. While answering their questions or queries you can also mention your products. This is a tested way to reach the targeted audience and letting them know about your product or brand too. Content marketing is a crucial success factor for any e-commerce store nowadays.
All of the above marketing strategies do not include direct involvement of money for promotion. Also, there is a method to get yourself products before your target audience by paying some money. Paid advertising on Google and Facebook are the best way to reach your audience and you can really increase the ROI of your store as well.