eCommerce Success factors to convert your visitors into customers
It all started in the late 1960s when companies felt the need to send documents electronically over the internet. Companies started using Electronic Data Interchange system for this purpose.
But anything that is not standardized can lead to serious consequences. So, in 1979 ANSI Institute which is based in the USA developed a standard to share documents through electronic networks. In the 1980s more and more companies started sending documents with an exponential growth.
But the major development happened when Amazon stepped-in the eCommerce arena. What started as a platform to send books, evolved into sending everything over the internet.
Today, eCommerce has evolved into a giant platform to help Entrepreneurs, and people to sell everything from their home.
Starting an eCommerce business takes a lot of courage. But before that, it takes a lot of planning. From choosing the right product to building an eCommerce store, launching a store, and growing sales.
To do all of this, you need to put all the pieces of the puzzle together. And here is what we are going to do here. Some tips that will help you to build an eCommerce store that will convert your visitors into customers.
Start with the right infrastructure
Before you even plan to put down all the pieces, sit down, with a pen and paper and jot down the infrastructure you are going to follow.
Start with the hosting. Is the hosting secured? Read some reviews before you go to the hosting.
Next, consult a website design agency to develop your website. One thing you need to consider for your website is the speed of your website. Ensure that the website is simple to browse, and users can search items on the go.
Branding of the store
Next comes the branding of your eCommerce store. To create a successful website, you need to go for corporate branding.
Part of creating a successful brand is to increase the presence of your online brand. You need to use various channels to market your brand.
Start with a powerful mission, vision, and move towards the story of your brand.
The more emotional your story is, greater it will be a chance for the user to connect with your brand.
Catalogue of products
Two of the most important factors are details of the product and the availability of the product.
Write clear cut product deceptions of the product. No need to put flowery words, just keep the descriptions short, simple, and concrete.
Next, you need to plan availability of the product.
This stands true for occasions too. Normally, eCommerce owners fail to take care of the stocks on an occasion. But, before you go for a sale or launch of the product, ensure that you have every piece available in stock.
The Sales Channel
Next, you need to plan for the sales channel you are going to use. The web shop, warehouse, and the development of the product.
There is also a need for sales team training. Ensure that you train your team well. Weekly training will help them grow and try out new ideas for expanding into new areas where your competitors are still unable to reach.
Delivery of the product
The second last step is you’re the delivery of the product. How will the product be delivered? How will the rider handle multiple orders at once? And for eCommerce how will the items remain fresh.
Is the pricing relevant to the current market, or the quality of the product is suffered from the price?
If you plan these things in advance and build processes for everything, it will help you to remain at peace later.
The customer services
The last, but not the least success factor in an eCommerce website is your customer service.
It is not just about delivering the right product and delivering it on time. It is about how you deal with customers who complain or even what approach you take to get feedback from your customers.
Most of the time, if the service is good, the customer won’t bother to revert to you, unless you have given them an experience of a lifetime.
But customer service is all about how you deal with the angry customers. This is what makes you different from other businesses. Establish systems that give the customer ease to talk with your company in a hassle-free way.
As one of my friends who owns a logo design agency shares his advice, starting an eCommerce store is easy, but the point of an eCommerce store is to generate sales. If you are not using the factors that are generating sales, anything else is secondary.
The above factors will be your gateway to success. Apply them and see how things turn out for your business. Word of caution though. If you follow these tips, it will be difficult for you to manage the enormous sales.