Do Vanity Metrics Matter? The Answer May Surprise You

By September 8, 2021

Are you getting a return on investment for your social media efforts? Many businesses struggle to measure the success of social media campaigns.

It’s easy enough to measure how many likes and followers you get on your page, but it’s harder to measure success in terms of business revenue. Do likes and followers actually translate into dollars and cents?

Likes, followers, and shares are often referred to as vanity metrics. What is a vanity metric? It’s any metric that you can’t directly connect to revenue.

Businesses need to know if these metrics matter because they’re often some of the only measurables you’re able to see on social media. In the article below, you’ll find more information on vanity metrics and some tips to help you figure out if they matter or not. Read on to ensure you’re up to date with the latest news in social media marketing.

Likes and Shares Are Important Within Social Media Platforms

Whether you’re launching a social media campaign on Facebook, Instagram, or Tik-Tok, your goal should be to get likes and shares. Each of these social platforms has an algorithm that determines which posts show up on user’s feeds. The way most algorithms work is that posts with a lot of likes and shares get more visibility than posts that get very few likes.

You may not be able to tie every like to a sale or get paid based on the number of Instagram likes your post receives, but that doesn’t mean the likes aren’t valuable. Social media vanity metrics such as likes and shares lead to greater visibility for each of your posts, and greater visibility leads to better brand recognition.

If people recognize your brand, you’ll be the first brand they think of when they’re ready to purchase a product or service. Businesses that are struggling to get likes may want to consider using tools such as the Like4Like app iPhone.

Followers Are as Important as Leads

No matter what kind of business you run, getting a new lead is a big deal. A lead is a person who is open to receiving marketing materials, and who may eventually turn into a customer. Getting a new follower on your brand’s social media page.

If you look up “vanity metric definition” you may find that followers are included in this definition. However, every new follower is someone who will see your post in their feed. That type of access is valuable. For this reason, followers are one of the vanity metrics Instagram influencers pay close attention to.

Now You Know Why Vanity Metrics Matter

Whether you’re trying to build a personal social presence or build a brand for your business, vanity metrics play an important role. Likes and shares can help you reach more people, and these people could become customers.

Followers are people who have indicated that they’re interested in your page, and that presents another opportunity for you to market your products and services to your followers. If you want to learn more about how to build a social media presence, be sure to check out all the articles going live on this website.

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